Some of the leading European football clubs and their link to the business world.

If you are aiming to learn some more about the ways business and sport are linked, read on.

Whilst most companies hoping to sponsor will try and sponsor soccer jersey's, there are some examples of firms sponsoring entire domestic leagues. The activist investors in Telecom Italia would know about their sponsorship of a whole Italian football league. A contract like this is regularly a very long term one, in which the name of the company will be partnered with the soccer division. This type of sponsorship is not that common, but that is partly down to the fact there are finite leagues to sponsor, and if you are a huge brand, you may want to sponsor the leading league.

There are various different methods for businesses to sponsor sports, and one of the more favored recently is to sponsor entire arenas. This is a very expensive but efficient way for a company to advertise itself, as millions of individuals will talk about the arena over time. One of the largest premier league sponsorships was the decision to sponsor a London club's brand-new ground that was built about 10 years ago. The large investor in Emirates would be pretty aware of the significance of a deal the size of the one struck between the soccer team and the large business. A football sponsors list will consist of deals like this, both as a result of the money involved but also because it has such an influence on the football team itself. Stadiums are large pieces of architecture and are imposing features of any city, so having a company name across the side area of these remarkable buildings gives off the sense of grandeur.

Sport provides a great deal of sponsorship opportunities for any business that wants to venture into this field of marketing and advertising. Within all the forms of advertising probably one of the most prominent is to sponsor a club’s football shirt. The benefits of this form of marketing and advertising is that there are games every weekend, constant news stories following players and teams, but likewise a multitude of types of advertising offered. With shirt sponsorships, the club does not receive money directly from the sale of football tops, instead they get paid by the sponsors for the right to sponsor a shirt with the clubs logos on; so it is essential that the team gain sponsorship from a big brand, to pull in a huge brand the team must sell as many tops as possible. The major shareholder in Standard Chartered would acknowledge how great of an impact their sponsorship of a leading football club would have for the brand image. This form of marketing and advertising is not limited to just football, it's common in practically all sports for a shirt to contain at least one sponsor, the exception being national sides jersey's which are not endorsed by any brand names.

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